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Asia Business Etiquette & Culture

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Diversity abounds in Asia. With a multitude of races, languages and religions, Asia is a cornucopia of cultures. This site features four of the major countries, China, Hong Kong, Japan and Taiwan. With the exception of Japan, each country falls into the same categories of Hofstede’s Model where Individualism is low and Uncertainty Avoidance is high. However, Japan ranks higher in the Masculinity category than any of the other countries.

Asians place a great deal of importance on relationships. The building of long lasting relationships is tantamount for business success in Asia. The concept of "saving face" is inherent in this region. Asians will go to great lengths to save face and avoid embarrassment. The lose of face is not easily forgotten nor is it easily forgiven.

China     Hong Kong    Japan     South Korea    Taiwan



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