Zealand has a population of slightly less than
4 million people with most living in the key cities.
The large majority of the population (89%) has
a European heritage, primarily English. Therefore,
English is the predominant language and Christianity
the largest religion. The Maori, a Polynesian people
who were the earliest inhabitants of New Zealand
make up the remaining population. There is little
racial tension between the Maori and the predominately
European/English people. Though Maori and Europeans
freely intermarry and have similar ways of life,
each maintains its identity, so social and cultural
aspects remain distinct for each group.
standard of living is high, and their literacy
rate is 100%. The state provides extensive social
services for the welfare of its citizens, and has
one of the most comprehensive health care programs
in the world. Adding to their quality of life is
the nation's geographic location and size. No one
is greater than 75 miles from the ocean and the
climate that encourages outdoor activities. This
nation actively participates in hiking, fishing,
sailing, and competitive sports.
New Zealand is often mentioned in the same sentence
with Australia, New Zealanders do not appreciate
this mutual reference, as they are an independent
country was very forward thinking. Not only did these
people believe in individualism, they created the
environment for it to thrive. They also understood
their obligation to the people who worked to establish
and maintain the society. In 1893, this British Commonwealth
gave women the right to vote, and in 1898, established
an old-age pension, the first Commonwealth member
to do so. If you are walking down the street and
see two people pressing noses, they are Maoris
using their traditional greeting. The Maoris are
also highly regarded for their tattooing art.
Hofstede Analysis for New
The Geert Hofstede analysis for New Zealand demonstrates that similar to
other English speaking countries with Western European heritage
(see Great Britain, Canada United States, and Australia), New Zealanders
have a very high individualism ranking. Power distance is low indicating
their approachability and open communication style. They do expect
their personal privacy to be respected. More Details
in New Zealand
WORLD FACTBOOK 2002
have defined a predominantly Christian country
as over 50% of the population practicing
some form of Christianity, other than Catholicism.
In this group, the primary correlation between religion
and the Geert Hofstede Dimensions is a high Individualism
(IDV) ranking. (See accompanying article)
conducting business in New Zealand, you want to
dress conservatively and tending toward a more
should wear darker colored suits with a conservative
tie. To maintain formality, a white shirt would
should wear a suit, a dress, or skirt and blouse
with a jacket. The wardrobe should incorporate
classic styles and colors (navy and gray).
and raincoats are necessary most of the year because
of the climate and rainfall. The climate is temperate,
not tropical. A medium weight wool gabardine would
be a good choice of fabric for your basic wardrobe.
not involved in business meetings and activities,
your wardrobe may be casual. To maintain a professional,
though casual look, keep your clothing classic
in neutral colors (navy, gray, camel, ivory, and
white). Make sure your casual shoes are properly
not use the "V for victory" sign while
in this country.
be on time or early for all appointments. Punctuality
is part of the culture. "Fashionably late" is
not an option in this country as most social
events start on time.
a reserved, formal demeanor, especially when first
meeting someone. Take your lead to become more
relaxed by following the behavior of your New Zealand
business hours are Monday Friday 8:30am-5:00pm
and Saturday 9:00am-12:30pm.
is minimal while you are eating a meal. The conversation
will occur before and after your meal. Dinners
are reserved for social interactions only, therefore
not business is discussed at these occasions. Lunch
is used for business conversations.
behavior is always inappropriate, even when you
are drinking. Pace yourself to maintain the proper
reserved and polite behavior.
tea is between 3:00 - 4:00pm.
is between 6:00 - 8:00pm, and an evening meal is
is a snack served much later in the evening,
tip may be refused, as tipping is rare.
is frequently done in a person's home. A small
thank you gift of flowers, chocolate, or whiskey
may be taken to the host and/or hostess.
your mouth if you must yawn, and do not chew gum
or toothpicks in public.
permission before you attempt to photograph someone.
official language is English.
meeting someone, and when leaving, use a firm handshake
with good eye contact. Good eye contact means looking
into the other person's eyes when shaking hands,
not looking down at your hand. The eye contact
is maintained during the handshake. You are not
staring at the other person, but showing genuine
interest in meeting or seeing the person.
generally wait for a woman to be the first to extend
her hand for a handshake. Women do shake other
women's hands. Use your same firm handshake with
good eye contact.
your are meeting someone, say "How do you
do?" A more relaxed greeting, such as "Hello",
is reserved for the meetings after you've had the
opportunity to get to know the person.
people are reserved, but always very warm and polite
when you meet them.
a person using his/her title, or Mr., Mrs., Miss
plus the full name.
is the best policy. Don't hype your product or
service, and don't be a braggart.
not allow your voice to get loud. Maintain a reserved
sports, and weather are good conversational topics,
and may be hotly debated. In order to be a good
conversationalist, stay current and informed on
critical topics. One in particular is New Zealand's "nuclear
confusing or comparing New Zealand with Australia,
as they are two distinct countries. If you are
not familiar with New Zealand, spend time before
your trip to learn about the history and culture.
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Page authored by: Stephen Taylor