Behavior
The
family is the most important thing to people
in Spain.
Time
is very relaxed. It is wise for foreigners to be
punctual, but Spaniards do not put a great emphasis
on time themselves. The Spaniards often consider
deadlines an objective that will be met if possible,
but do not become overly concerned if the deadline
is not achieved.
Although
many Spanish businesspeople speak English, it is
a good idea for foreigners to have all of your
materials printed in Spanish.
Business
cards should be two-sided, one side having English
and the other side containing Spanish. When presenting
your business card, place the card with the Spanish
side facing your Spanish colleague.
Much
like Mexico, business in Spain is often obtained
as a result of personal relationships. While the
relationship building process takes time, it is
imperative to gain such relationships if you are
to be effective in Spain. Also, you must be very
selective when choosing your Spanish representative,
as it is extremely difficult to change to another
person.
Be
prepared for chaotic business negotiations. Often
numerous people will be speaking simultaneously.
Men
who are close friends will often exchange a hug.
Women
who are close friends usually meet and part with
a small hug and a kiss on each cheek.
Negotiations
are usually an extremely long and arduous task,
so do not be in a rush to close a deal in Spain.
Dining
is usually associated with establishing business
relationships in Spain, so be prepared for your
business associate(s) to join you at any or all
of your daily meals.
Dinner
is usually served after 9:00p.m, so you may want
to take full advantage of the siesta and get in
a nap
|